Core Idea
- Crazy at work is a choice, not inevitable—most companies normalize exhaustion and interruption through cultural decisions, not business laws.
- Calm = protecting time and attention above everything else—every policy, meeting, and communication choice either enables or destroys deep work.
The Core Problem
- Workdays fragmented by meetings, chat, emails, and interruptions make focused work impossible.
- Growth-at-all-costs culture creates unsustainable stress cascading from company → employees → families.
- Long hours wrongly treated as a badge of honor; sustained exhaustion is actually "a mark of stupidity."
Time & Focus (Non-Negotiable)
- Cap work at 40 hours/week—8-hour days are already long; protect them from fragmentation.
- Eliminate status meetings entirely—replace with written daily/weekly summaries; saves dozens of hours weekly.
- Ban shared calendars—make booking someone's time intentionally difficult; don't let calendars be carved up automatically.
- Real-time chat is emergencies only—default to asynchronous writing; important decisions need time to marinate.
- No immediate-response culture—eventual response is acceptable; people need uninterrupted blocks to think.
- Publish office hours—experts make availability windows explicit; questions wait, not interrupt "right now."
Project Work & Shipping
- Six-week cycles + two weeks off—forces iteration on processes, prevents burnout, requires shipping regularly.
- Fixed deadlines, flexible scope—deadline never moves; scope shrinks to fit; the team controls what gets built.
- Small teams (3 people max)—two makers + one designer keeps communication direct and work sharp.
- Finish what you start—don't pull people mid-project for new ideas; ideas queue until current work ships.
- Plan only 6 weeks out—too much changes beyond that; flexibility beats false precision.
Culture & People
- You're not a family—be supporters of families instead; don't weaponize emotional language to justify sacrifice.
- Model calm from leadership—if the owner works 60 hours, everyone will too; leaders set the tone.
- Flat pay for equal work—same role = same pay across organization; removes unfairness and negotiation stress.
- Real benefits instead of bonuses—paid vacations, summer Fridays, sabbaticals, fitness stipends, learning budgets actually help.
- Hire the work, not the resume—give candidates real projects; judge current ability, not pedigree or credentials.
Business Model & Decisions
- Stay profitable—profitability = freedom; chasing growth at any cost = panic and moral compromise.
- Flat-rate pricing, not per-seat—ensures you stay independent and don't get owned by single customers.
- Skip goals and targets—artificial numbers create stress and ethical shortcuts; do good work daily instead.
- Abandon the hustle narrative—"work-life balance" fails when work always wins; enable ordinary lives.
Decision-Making & Communication
- Disagree, then commit—everyone heard; one person decides; decision explained; team moves forward unified.
- Write pitches before meetings—complete ideas on paper force clarity; readers consider instead of react.
- Say no constantly—every yes is a no to something else; eliminate obligations, don't reschedule them.
- Leaders ask hard questions actively—"open door policy" is a cop-out; you must seek out conflict and feedback.
Action Plan
- Audit your calendar this week—measure actual uninterrupted focus blocks; identify meetings and chat stealing time.
- Kill one interruption source immediately—eliminate status meetings, remove chat from phones, or disable notifications.
- Shrink scope on one project—trade size for sanity and quality; practice deadline-fixed thinking.
- Replace one meeting with async writing—pitch a decision or update in writing; observe the quality improvement.
- Say no to one request and hold it—practice obligation elimination, not just rescheduling; feel the difference.
