Core Idea
- Enshittification is the platform cycle: serve users, then business customers, then squeeze everyone to enrich shareholders.
- Lock-in is the danger: platforms get worse once leaving means losing friends, customers, data, tools, or purchases.
- Exit, interoperability, repair, privacy, labor power, and antitrust are the practical antidotes.
Protect Yourself From Lock-In
- Build exit paths before you need them: export contacts, download data, back up media, and keep local copies.
- Maintain direct channels: email lists, websites, RSS feeds, phone numbers, and customer databases you control.
- Mirror communities across multiple platforms so no single company controls your audience or relationships.
- Prefer open standards, federated systems, and services that let you migrate accounts, followers, posts, and blocks.
- Avoid buying media, apps, or devices locked behind DRM, subscriptions, or vendor-controlled servers.
- Treat both free and paid platforms skeptically; payment does not prevent surveillance, manipulation, or future degradation.
Use Platforms Defensively
- Assume platform search, feeds, rankings, and recommendations are manipulated, not neutral.
- When shopping, compare beyond Amazon, skip sponsored results, check unit prices, and verify seller credibility.
- Do not build a business solely on Facebook, TikTok, X, Amazon, Apple, Google, Unity, or any closed ecosystem.
- If you depend on a platform, regularly test whether you can leave without losing your customers, data, or workflow.
- Watch for "with an app" excuses; app-based companies still owe consumer protection, labor rights, privacy, and anti-fraud compliance.
Choose Secure, Portable Tech
- Treat SMS as insecure; move sensitive chats and 2FA to true end-to-end encrypted apps.
- Verify encryption claims; avoid services where a company or bridge server can access your messages.
- Support messaging interoperability so users can communicate securely without being punished for device choice.
- Buy smart devices only if they work offline, without subscriptions, vendor servers, or resale of your data.
- Avoid cars, appliances, and devices that rent built-in features back to you through software subscriptions.
Defend Ownership and Repair
- Insist that ownership means the right to modify, repair, unlock, interoperate, resell, and choose services.
- Support right-to-repair campaigns for phones, tractors, cars, wheelchairs, printers, electronics, and medical devices.
- Demand bans on parts-pairing, device DRM, remote bricking, and vendor-controlled repair monopolies.
- Back right-to-unlock rules requiring companies to release keys and codes when they stop supporting products.
- Avoid printers with ink subscriptions, cartridge DRM, remote disabling, or document data-mining.
- Favor refillable, repairable, third-party-compatible devices with replaceable parts and accessible diagnostics.
Push Better Policy
- Support antitrust enforcement: breakups, merger scrutiny, predatory-pricing bans, and limits on self-preferencing.
- Demand structural separation so platforms cannot compete against sellers, publishers, developers, or workers dependent on them.
- Support privacy laws with strong enforcement, private rights of action, and no federal preemption of stronger state laws.
- Push for right-to-exit laws requiring exportable contacts, followers, content, blocks, mutes, and social graphs.
- Demand end-to-end service rules: platforms must deliver what users request, not paid substitutes or hidden manipulations.
- Defend adversarial interoperability: scraping, migration, ad blocking, repair, modification, and bypassing lock-in should be legal.
- Reform anti-circumvention laws like DMCA 1201 so repair, accessibility, security research, and interoperability are not criminalized.
- Favor clear, enforceable rules over complex compliance systems that only giant companies can afford.
Build Worker and Public Power
- Support tech-worker organizing so employees can resist unethical surveillance, dark patterns, and exploitative product decisions.
- Back gig-worker tools that reveal hidden pay, coordinate refusals, compare platforms, and counter algorithmic wage discrimination.
- Treat labor and antitrust as linked: weaker corporate concentration gives workers, users, and small businesses more leverage.
- Push unions to organize more workers, reject two-tier contracts, coordinate strikes, and oppose mergers that increase corporate power.
- Oppose abusive tech early when it targets prisoners, welfare recipients, students, gig workers, or debtors; it often spreads later.
Action Plan
- Audit your digital life this week: list every platform where leaving would cost you contacts, income, files, or purchases.
- Create exits: export data, start an email list, back up media, mirror communities, and test alternative tools.
- Change buying habits: prefer repairable, interoperable, offline-capable products with no DRM or forced subscriptions.
- Support policy fights: antitrust, privacy, right to repair, right to exit, interoperability, and anti-DMCA-1201 reform.
- Use the word enshittification publicly to name the pattern and recruit others into resisting it.